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Digital Storytelling - Letter Magic Career Day!

 



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Personalization Principle 

    Applying the Personalization principle to digital storytelling was the assignment for my ELRC Multimedia Design Course at LSU. I was excited to use the principles I learned thus far where I could. I created a three minute digital story presentation about young pre-school students in different career fields. Each career correlates with a letter of the alphabet. For example, A is for Astronaut, B is for Ballerina and so on. 

Intended Audience

    This digital story presentation is intended for use by in-home educators, homeschool parents and their students. The presentation is accessible to the public. It can be used and viewed as a stand alone e-learning video or used in conjunction with my full preschool curriculum and weekly lessons. The main focus of this lesson was to show and illustrate different career fields. Its important for preschool students to see themselves in different careers during the presentation while developing early literacy skills at the same time. Letter recognition elements support the lessons goal.

Design Challenges 

    There were a few challenges I faced creating my digital story. After using AI to create my images I realized I didn't have any on screen agents, audio elements or animations. According to Clark and Mayer, people learn better from online agents that also exhibit human like movements (Clark, Mayer 2016). This is known as the Embodiment principle. Therefore, it was important I find elements that resemble a pointing finger to add to my digital story presentation. A pointing finger draws students attention to important elements on the slide and is also a "human-like gesture".

Personalization

    Clark & Mayer provide evidence in chapter nine that support the Personalization principle. "People learn better when e-learning environments use a conversational style of writing or speaking, polite wording for feedback and advice and a friendly human voice (Clark, Mayer 2016). To me the personalization principle is a reminder to make your e-learning multimedia products personal to the learner and not personal to oneself. Instead of speaking in general I made sure to include you in my on screen speech. For example asking the learner, "Can you point to letter orange letter A?" Since my target audience are pre-school age learners, I included some audio featuring a pre-school student. The voice is similar to that of the learner and more relatable. This aids in the conversational style delivery I implemented in this digital storytelling presentation. 

Embodiment Principle

    The Embodiment principle was a new principle I explored. I didn't know how I would include this principle and on screen agents into my digital story. As previously stated the use of pointing finger arrows complimented the lesson and exhibited human like gestures. Overall, I'm extremely proud of my digital storytelling presentation. I used many principle from this chapter as well as previous chapters. The more I learn the better my multimedia products become.

Resources:

Clark, Colvin Ruth, and Richard E. Mayer. 2016. Proven Guidelines for Consumers and            Designers of Multimedia Learning, Fourth, Edition.

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